Gary Neighborhood Project: Aetna
In 2019, I designed the following pitch deck and potential visual branding identity for two neighborhoods in Gary, Indiana: Aetna and the smaller neighboring Glen Ryan community. This was one part of a larger project focused on celebrating the cultural value of these communities and giving each of the 34 neighborhoods in Gary a distinct visual identity. Included in this small deck were logo marks, a color palette, and ideas for usage of these elements on signage.